professional · BH-USA secondary brand
Elite Boat Lift Motors needed its own identity as a BH-USA brand. I built the site from scratch: brand, design, build and launch.
It's a knowledge-sharing site with clear product information, dealer inquiries and tech support, designed to be easy for older users to read.
- role
- Designer & developer, end to end
- type
- New brand website
- built with
- WordPress · Pro (Theme.co)
- design
- Illustrator · Photoshop
- focus
- Clarity, accessibility, trust
- i did
- Brand, UX, build, hosting
from scratch!
A–Zidea to launch, by me
Brandlogo, icons and product shots
Formsdealer, product and support
Accessbuilt for older users
What I did
01 · brand
Strength and precision
- Vector logo for web and print
- Custom icons
- High-res product images
- Consistent look with BH-USA
02 · design
Easy to read
- Wireframes to final layout
- Large type and clear structure
- Responsive HTML5 and CSS3
- Image optimization for speed
03 · features
Built to help
- Dealer inquiry forms
- Product interest forms
- Tech support requests
- Content that answers questions
How it came together
- 01BrandLogo and visual style
- 02WireframeStructure and content
- 03DesignPages in Pro
- 04BuildForms and features
- 05LaunchHosting and go live
what I learned
- A second brand still needs its own voice.
- Design for your real audience.
- Own the whole lifecycle when you can.
Want results like this?
I'm open to full-time and contract roles in web development, design and marketing.