professional · fall 2023 · BH-USA brand
Elite Electric Products expanded into new product lines in fall 2023. I redesigned and grew their website to support the rebrand without losing the products customers already knew.
I owned layouts, navigation, icons, product imagery and SEO content, built with WordPress and the Pro theme.
- role
- Web designer & developer
- type
- Rebrand + site expansion
- built with
- WordPress · Pro theme · PHP
- dev setup
- Local MAMP, then live
- focus
- Product UX, branding, SEO
- i did
- Design, build, images, content
new lines, same brand
2023brand expansion launch
UXnew product categories
SEOon-page optimization
WCAGalt text & accessibility
What I did
01 · design
A bigger catalog
- Redesigned product sections
- New categories blended with old
- Custom icons and templates
- Clear navigation for more products
02 · images
Product imagery
- Edited in Photoshop and Illustrator
- Optimized for speed
- Alt text and metadata
- Consistent look across lines
03 · content
Found and trusted
- Professional brand voice
- Headers, links and meta tags
- Structured FAQs and support
- Fewer customer service questions
How it came together
- 01PlanNew lines and structure
- 02DesignLayouts and icons
- 03BuildPro theme locally
- 04ContentCopy, images and SEO
- 05LaunchTest and go live
what I learned
- Build locally, launch confidently.
- New products need clear paths.
- Good FAQs save support time.
Want results like this?
I'm open to full-time and contract roles in web development, design and marketing.