- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Adobe Premier Pro
- Adobe XD
- APIs
- Bitbucket
- Cart & Checkout
- Cornerstone Theme
- CSS
- Digital Marketing
- DNS
- Figma
- Git
- Google Admin
- Google Ads
- Google Analytics
- Google Marketplace
- HTML
- JavaScript
- Lead Generation
- Lighthouse
- Local SEO
- Media Management
- Order Fullfillment
- Payment Gateways
- PHP
- Plugins
- Print Marketing
- Product Labeling
- Prototyping
- SEO
- Serialization
- Site Migration
- Social Media Marketing
- SQL
- Training
- UI/UX Design
- Web Design
- Web Development
- Web Hosting
- Wireframing
- Woocommerce
- WordPress
professional · 2015 – 2025 · Longview, TX
BH-USA supplies the boat lift industry. Over nine years I grew from managing their product catalog to running eCommerce, the website and the whole creative team.
I handled WooCommerce, marketplaces, SEO and PPC, then rebranding and the creative department, while still doing hands-on web development.
- roles
- eCommerce & SEO Mgr → Web Dev → Creative & Marketing Mgr
- timeline
- 2015 – 2025
- platform
- WordPress · WooCommerce
- channels
- Amazon · Walmart · Overstock
- team
- Video, photo, design, eCommerce
- i did
- Catalog, web, SEO, PPC, branding
9+ years here!
70k+WooCommerce products managed
+25%PPC return on ad spend
3marketplaces launched
9+ yrsgrowing with the company
What I did
01 · eCommerce
A catalog that scales
- 70,000+ SKUs with SEO content and images
- Amazon, Walmart and Overstock channels
- Automated inventory and fulfillment
- Google Merchant Center feeds
02 · web & dev
Built in-house
- Front end of every company site
- ERP-integrated eCommerce migration
- Checkout and UX improvements
- Customer service dashboard project
03 · creative
Brand and team
- Full rebrand of digital assets
- Led video, photo and design team
- Approved all marketing output
- Email, print and ad campaigns
multi-channel growth
One catalog, sold everywhere
Products were managed once in WooCommerce and pushed to every channel, so pricing, stock and content stayed consistent wherever customers shopped.
step 1WooCommerce70k+ products, one source
step 2Feeds & APIsAutomated listings and stock
step 3MarketplacesAmazon, Walmart, Overstock
step 4Ads & SEOGoogle Shopping and search
SEO · product contentPPC · +25% ROIERP · inventory syncMerchant Center · shopping feeds
How it came together
- 01CatalogProducts, SEO and images
- 02ChannelsMarketplaces and feeds
- 03RebrandLogo, print and web
- 04DevelopSites, apps and integrations
- 05LeadCreative team and approvals
what I learned
- Clean product data makes everything else easier.
- One source of truth beats five spreadsheets.
- Good teams need clear approvals.
Want results like this?
I'm open to full-time and contract roles in web development, design and marketing.