Dave McMillan

As the head of the Creative Department, I spearheaded collaborative efforts with Engineers to design and develop multiple company websites. Serving as the project manager for both web and manufacturing processes, my responsibilities included ensuring efficient workflows and seamless interactions. I played a pivotal role in enhancing brand visibility and driving innovation through the creation of new advertising, SEO, and marketing campaigns. Maintaining consistent messaging and delivering personalized user experiences for optimal cross-device interactions were integral aspects of my role. Proficient in data analysis, project coordination, and vendor relations, I contributed to the ongoing enhancement of online operations. Managing a diverse catalog of over 70,000 items, I focused on improving access for smooth browsing. Additionally, I executed campaigns on Google and Bing to expand the customer base, streamlined the checkout process, and consistently refined SEO strategies for higher rankings and an expanded online presence.

I collaborated with Liberty-Danville and a template company that had a pre-existing design tailored for rural water websites, which they admired. I established their social media accounts, crafted website content, digitized their logo, and seamlessly integrated their payment gateway with the website, enabling customers to pay their bills online.