Kerry’s Custom Woodwork

Dave McMillanConsulting, Graphic Design, Website

Assuming the responsibility of establishing a brand and crafting a website for a local woodworker, I embarked on a project that served as the inaugural introduction of his craftsmanship to potential customers. The intricacies of the logo design were brought to life using the versatile platform of WordPress, tailored meticulously to meet the specific requirements outlined by the client.

Throughout the entire process, transparent communication remained a cornerstone, with each stage subject to client approval before progressing further. The resulting website is a comprehensive representation of the woodworker's expertise, featuring dedicated pages showcasing a diverse portfolio, an insightful "About Me" section, and a user-friendly contact platform facilitating direct communication with potential clients.

The collaborative journey with Kerry, the woodworker, proved to be a truly enjoyable experience. Drawing inspiration from his passion for Harley motorcycles, we seamlessly incorporated the iconic black and orange colors into the branding, creating a visual identity that resonated with Kerry's unique style. The logo, artfully inspired by a saw blade and his workshop tools, prominently featured the establishment year as per Kerry's preference.

Embracing the primary colors of black, orange, and tan associated with both Harley's aesthetic and woodworking, the overall design of the website reflected a harmonious fusion of craftsmanship and passion. Prioritizing accessibility, the website was meticulously crafted to be responsive and optimized for easy reading, particularly catering to individuals with visual impairments. Thorough case studies were conducted to ensure inclusivity and accessibility for diverse audiences.

To enhance the website's visibility and user engagement, I implemented Yoast SEO for improved page rankings and seamlessly integrated Google Analytics for comprehensive traffic monitoring. The meticulous attention to detail paid off, meeting Kerry's expectations precisely and contributing significantly to the enhanced business and online presence of his woodworking enterprise.

In essence, the project was not just about creating a website; it was about bringing Kerry's unique vision to life. The headline font, carefully selected to reflect the handcrafted essence of the website, added the final touch to a truly rewarding experience. The result is a digital space that authentically captures the essence of Kerry's craftsmanship and resonates with his audience, marking a successful collaboration that has propelled his business to new heights.