full-time · March 2025 – now · Longview, TX
East Texas Carports builds metal carports, garages and barns at their own plant in Kilgore, Texas. Their old website didn't match the quality of the buildings. I redesigned it, built it, and now run the ads that bring people to it.
I own the whole funnel: design, development, content, SEO, paid ads, and the tracking that proves which ads actually turn into quote requests.
- role
- Web Developer & Digital Marketing Manager
- timeline
- 2025 – present
- built with
- WordPress · Pro / Cornerstone
- marketing
- Google Ads · Meta · TikTok · YouTube
- ads on
- Google · Meta · TikTok · YouTube
- i did
- Design, build, SEO, ads & tracking
designed & built by me!
+66%more inbound leads after launch
+40%sales growth from multi-channel campaigns
90+Lighthouse scores for speed & SEO
WCAGaccessible, responsive on every device
What I did
Three jobs, one person. Here's how the work broke down.
01 · design & build
A site that sells
- Wireframes and mockups in Figma
- Custom WordPress build with reusable templates
- Quote form and 3D Designer up front on every page
- Mobile-first, WCAG-friendly layouts
02 · SEO & speed
Found and fast
- Keyword research and service-area pages
- Rank Math schema, sitemaps and meta
- WP Rocket caching and WebP images
- Core Web Vitals tuned to 90+
03 · ads & content
Traffic that converts
- Google Ads search campaigns and landing pages
- Meta, TikTok and YouTube video campaigns
- Seasonal promotions, graphics and copy
- SEO blog content and social media
ads that bring in buyers
Google Ads that fill the pipeline
I run East Texas Carports' paid search, alongside their Meta, TikTok and YouTube ads. Campaigns are built around what buyers actually search for, and they send people to pages made to turn a visit into a quote request.
step 1Keyword researchCarport, garage and barn searches in their service area
step 2Search campaignsLocal targeting and ad copy written to stand out
step 3Landing pagesFast pages built for one action: get a quote
step 4OptimizeBudgets, bids and keywords tuned over time
Search · local campaigns
Video · YouTube ads
Social · Meta + TikTok
+40% · sales growth
How it came together
- 01ResearchProducts, customers and competitors
- 02DesignFigma wireframes and brand graphics
- 03BuildWordPress, content and SEO
- 04LaunchSpeed, accessibility and QA
- 05GrowAds, tracking and testing, ongoing
what I learned
- Speed builds trust when people are spending thousands.
- Tracking first, ad spend second.
- Put the quote button everywhere. People use it.
Want results like this?
I'm open to full-time and contract roles in web development, design and marketing.