freelance · brand + website · local business
Kerry is a local woodworker whose craftsmanship deserved a real online home. I created his brand identity and built his website from the ground up.
Logo, colors, photos and a WordPress site he can manage, all shaped by his feedback along the way.
- role
- Brand designer & developer
- type
- Freelance, local business
- logo
- Saw-blade mark + est. year
- built with
- WordPress
- focus
- Craft, portfolio, trust
- i did
- Logo, brand, site, photos
logo by me too!
Logocustom brand mark
Brandcolors and type
Galleryshowcasing his work
DIYeasy for Kerry to update
What I did
01 · logo
A mark with meaning
- Stylized saw-blade motif
- Establishment year included
- Several rounds of feedback
- Works on web and print
02 · website
A home for the work
- Custom WordPress setup
- Project gallery
- Clear contact path
- Mobile-friendly design
03 · handoff
His to run
- Simple editing for Kerry
- Optimized photos
- Local SEO basics
- Support after launch
How it came together
- 01ListenKerry's vision
- 02LogoConcepts and rounds
- 03BrandColors and type
- 04BuildWordPress site
- 05LaunchTrain and support
what I learned
- A logo should tell the owner's story.
- Iterate with the client, not around them.
- Photos sell craftsmanship.
Want results like this?
I'm open to full-time and contract roles in web development, design and marketing.